Chan kim, renee mauborgne blue ocean strategy, expanded edition. Adoption of blue ocean strategy by commercial bank of. Plotting your buyer utility map amazon web services. What is distinctive about blue ocean strategy as a theory. Today, the blue ocean market is evolving into a growth engine for operators, and injecting new momentum into economic growth. The cornerstone of blue ocean strategy is value innovation. Eight key points of blue ocean strategy heres the essence of blue ocean strategy captured in eight key points. Blue ocean strategy and sustainability for strategic. The application of the blue ocean strategy assessing. Pdf harvard business school press blue ocean strategy rajeh.
Blue ocean strategy is a book published in 2005 and written by w. Blue ocean strategy is a landmark idea founded by w. Most prominently, since 2009 the malaysian government has. Blue ocean studio you can access a free trial here. In executing a blue ocean strategy, how can a company overcome various organizational hurdles and build trust and commitment among people who work for or with the company. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. How to create uncontested market space and make the competition irrelevant by w. It was built on the notion of creating new markets where competition is irrelevant and the opportunity to grow and be profitable is unlimited. Blue ocean strategy ppt slides by yodhia antariksa 60197 views.
Blueocean strategy is about creating and executing such strategic moves that unlock uncontested market space which render competitors irrelevant. A selection of blue ocean strategy tools and frameworks strategy canvas, four actions framework, buyer utility map, 3 tiers. One is to launch completely new industries, as ebay did with online auctions. Red ocean in blue oceans, demand is created rather than fought over. The sustainability and renewal of blue ocean strategy creating blue oceans is not a static achievement but a dynamic process. Blue ocean strategy case study service nsw 3 1 introduction blue ocean strategy1 has been used extensively to transform the public sector around the world at a local, state and national level. How is blue ocean strategy different from a classic differentiation strategy. Furthermore the blue ocean strategy was awarded with. There is ample opportunity for growth that is both profitable and rapid.
Since maritime technology has been developed and private companies have put more value on businesses with supporting ocean sustainability than before, the concept of blue economy has received increasing attention and interest. It requires the right research, patience and focus. Thus, incentives provide a natural way to weigh opinions. The market often cannot support a second player patents or legal permits block imitation. Blue ocean strategy is a strategy that advice companies. Blue ocean strategy is based on a tenyear study of more than 150 strategic moves spanning more than 30 industries over 100 years, analysing not only leading business players who created blue oceans but.
Download a pdf of this article and check back next tuesday for how to see your leadership reality. Blue ocean strategy summary by jessestarmer 395542 views. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. The blue ocean strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Pdf epub mobi ebooks are now available on this website works on pc, ipad. Email us at email protected or ask the author directly by using the form to the right.
Blue ocean strategy formulation the four principles of. This framework addresses not only the analytic aspects behind the creation of blue ocean strategy but also the allimportant human aspects of how to bring an organization and its people on this journey with a willingness to execute these ideas in. Chan kim and renee mauborgne are professors of strategy at insead and codirectors of the insead blue ocean strategy institute. Chan kim and renee mauborgne, professors at insead. Value innovation strategy competes in an uncontested market space. Once a company has developed a blue ocean strategy with a profitable business model, the next challenge is strategy execution.
A blue ocean is shaped when a business achieves value innovation that creates value in chorus for both the buyer and the company. How to create uncontested market space and make the competition irrelevant pdf by w. Chan kim and renee mauborgne, published by harvard business school press, boston, massachusetts, 2005, isbn 97815996192 blue ocean strategy is a business strategy book, first published on february 3, 2005. Sailing into a blue ocean to understand the power of strategic moves that create blue oceans consider the us wine. This blog article is a overview of some of the key points of the book by w. Blue oceans the term blue ocean is an analogy to describe the wider potential of market space that is vast, deep and not yet explored. The study focused on the adoption of blue ocean strategy by commercial bank of africa limited. Four hurdles to strategy execution blue ocean strategy. Red oceans represent all the industries in existence todaythe known market space.
The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. What is blue ocean strategy about blue ocean strategy. By using the descriptive method and the theories in strategic management, it is clearly visible how the implementation of blue ocean strategy by pt kintetsu world express indonesia can make the. Companies pursue blue ocean strategies to make competition irrelevant. This post defines blue ocean strategy and explores a few examples while pointing out the five main risks of pivoting in the search for a. Most prominently, since 2009 the malaysian government has implemented a national blue ocean strategy to lift the living standard of the country and to. Blue ocean strategy and sustainability for strategic management. Blue ocean strategy is about creating and executing such strategic moves that unlock uncontested market space which render competitors irrelevant. An introduction to blue ocean strategy mba knowledge base. The strategic logic of high growth hbr julyaugust 2004. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant.
List the factors the customer cares about, and current dimensions of competition. Blue ocean strategy is based on a tenyear study of more than 150 strategic moves spanning more than. Imitation barriers to blue ocean strategy value innovation does not make sense to a companys conventional logic blue ocean strategy may conflict with other companies brand image natural monopoly. After having dealt with the blue ocean metaphor as well as having clarified the concept of value innovation, the chapter moves on by describing the basic analytical tools and frameworks that characterize the blue ocean strategy. The challenge of execution exists, of course, for any strategy. In particular, price is used to convey aggregation information to all participants. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. Blue ocean strategy provides a systematic approach to break out of the red ocean of severe competition and make the competition irrelevant by reconstructing market boundaries to create a leap in value for both the company and its buyers.
Blue ocean is a slang term for the uncontested market space for an unknown industry or innovation. It is based on the view that market boundaries and industry structure are not a given and can be. In red oceans, industry boundaries are defined and accepted, and the. In contrast, red ocean strategy is about how to outcompete in the existing market space. Red ocean strategy create uncontested market space make the competition irrelevant create and capture new demand compete in existing market space beat the. Scribd is the worlds largest social reading and publishing site. Aim of this dissertation is to investigate whether eataly, the largest wine and food marketplace of the world, entered a blue ocean via business model innovation. Pdf a researched case study on blue ocean strategy. Blue ocean strategy introduces analytical tools to minimize risk. May 19, 2007 blue ocean strategy presentation by ajay mohan goel 22067 views.
Understand a strategy canvass document description. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Updatedrevised 2016 the media industry in pakistan is rapidly growing. The magic and science of new value innovation 747 environment that is conducive for opinions to aggregate and emerge. How to create uncontested market space and make the competition irrelevant, a book by professors w. Jun 15, 2009 the cornerstone of blue ocean strategy is value innovation. Learn the concepts of tipping point leadership and fair process that ensure effective execution of blue ocean strategy. Chan kim and renee mauborgne in their book blue ocean. Companies, like individuals, often have a tough time translating thought into action whether in red or blue oceans.
Blue ocean strategy is a strategy that advice companies to go to a new market, which interest. Pdf harvard business school press blue ocean strategy. Their core business is to plan, negotiate, buy and release. Red oceans, where competition is fierce in bloody waters, strategy centers around beating rivals, and wins. Blue ocean strategy presentation by ajay mohan goel 22067 views. Library of congress cataloginginpublication data kim, w. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Sep 24, 2017 blue ocean strategy requires a different mindset.
A researched case study on blue ocean strategy implementation. In this article you will learn how to make your competition irrelevant and have sales and profit. Red ocean vs blue ocean strategy differentiation or low cost differentiation and low cost compete in existing market space create uncontested market space. This short paper succinctly describes how bos and iso 3 may be used together as a diagnostic tool for strategizing. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability. Blue ocean strategy including examples and pdf download. How to create uncontested market space and make the competition irrelevant. How to create uncontested market space and make the competition irrelevant pdf blue. This course introduces the key concepts, frameworks and tools of blue ocean strategy and lays out the fundamental methodology and process for creating and capturing blue oceans. The application of the blue ocean strategy assessing opportunities for stationary fashion retail companies targeting competitive advantages cindy helinski bachelor thesis business economics business management, corporate governance publish your bachelors or masters thesis, dissertation, term paper or essay. The strategy canvas visualizes the current state of the industry and shows how a blue ocean strategy differs from incumbents. But its much more common for a blue ocean to be created from within a red. Indicator prediction markets employ a clear information indicator.
Blue ocean strategy formulation the four principles of strategy formation this blog article is a summary of the book by w. The blue ocean strategy was also selected due to its focus on creating new uncontested markets, capturing new demand, and gaining competitive advantage by simultaneously pursuing differentiation and low cost. The concept of blue ocean is based on the idea that the business universe is made up. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. How to create uncontested market space and make the competition irrelevant, a. The blue ocean strategy is best illustrated by the performance of cirque du. They are the authors of blue ocean strategy, which has sold over.
488 899 25 975 620 207 232 813 946 1403 809 1568 461 146 1159 274 1066 920 1203 1542 463 1506 392 341 65 1204 1376 1080 1321 738 866 1285 1606 1206 1439 188 45 1498 825 1282 995 894 516 1037 1414